Why our name

Cox• swain / koks’n/ noun
  1. a person who steers a (small, usually racing) boat;
  2. a person in a racing shell who usually directs the rest of the crew.

Just like in a rowing crew, our consultants play a key role in helping organisations navigate and steer through the challenges of a dynamic competitive environment. By working in alliance with our clients’ teams, we identify and help maintain the best course to reach their objectives. We provide the motivation and coordination to ensure that the crews have the power and rhythm to achieve the goals. Like the coxswain of a boat, we can see the destination because we have done this before.

This analogy gives us our name – Coxswain Alliance – and the certainty that our work will always be in your best interests. Because when we are on the same boat, we are all focused on the same goals.